Coca-Cola in Germany
On April 8th in 1929 Coca-Cola was bottled the first time in Germany. The Germans developed a taste for the exotic drink only little by little. Even some people suppose an south-american female dancer behind a strange sounding name. Landlords and grocers do not hide their skepticism against the newcomer. The sale of 12 bottles to an only customer is a very well result. Some sales representatives sigh about various flops. The so called "sigh bag" gets its name. Filled with ice it chills Coca-Cola and warms the hearts of the grocers. Finally the German`s doubts on the american product disappear. |
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necessity is the mother of invention
With ability, wealth of ideas and first of all with enthusiasm Max Keith, leader of the Coca-Cola GmbH since 1937, drives on the good trend. 1939 already 50 bottling plants are in operation and the standard truck replaces bicycle and handcart. War breaks out and with it the worry about raw materials for the Coca-Cola production. In the town Essen the company developes a new soft drink which can be produced also under conditions of war. In 1939 Fanta conquers the market and helps the company to survive time of war and post-war, after 1942 the production of Coca-Cola has been stopped. In Germany and worldwide today Fanta is still the number one orange limonade.
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